Yamaha Rhino 700 FI Auto. 4×4 Named NRA’s 2008 “Vehicle of the Year”
New Rhino Side-by-Side Earns American Hunter Magazine’s Golden Bullseye Award
CYPRESS, Calif. – May 14, 2008 – Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoorsmen, has received an American Hunter Magazine 2008 Golden Bullseye Award for the new Rhino 700 FI Auto. 4×4. The magazine, an Official Journal of the National Rifle Association (NRA), named the new Rhino 700 FI “Vehicle of the Year” in its May issue.
“Yamaha is extremely proud to have the Rhino recognized by the NRA and American Hunter, the world’s largest all-hunting magazine,” said Steve Nessl, Yamaha’s ATV/SxS marketing manager. “Even as competition in the SxS market continues to grow, the Rhino proves itself year after year as the award-winning vehicle of choice for hunters and outdoorsmen. The Rhino is designed, tested and built in Newnan, Georgia, and it is beyond gratifying to have our efforts acknowledged by such an influential organization.”
Now in its sixth year, the NRA’s Golden Bullseye Awards were developed to acknowledge companies and individuals who pursue excellence and innovation in the manufacture of firearms, accessories and related equipment. The prestigious awards are voted on by a seven-member committee consisting of editors, art staff and veteran publication personnel. To qualify products must have been recently introduced and available for consumer purchase, used and tested by a staff member or regular contributing editor, reliable, innovative in design and function, readily received as a value to the purchaser and styled in a manner befitting the firearm industry and its enthusiasts.
“The NRA Golden Bullseye Awards honor those products that are remarkable for their utility to hunters and shooters,” says Joe H. Graham, executive director of the NRA Publications. “The Yamaha Rhino 700 FI Automatic 4×4 is recognized by the editors and staff of American Hunter magazine as a utilitarian wonder in winning this year’s Golden Bullseye Award. This fuel injected powerhouse with On-Command 4WD proved itself superior in rigorous field tests that left its competitors gasping in its dust. Without breaking a sweat, the Yamaha Rhino 700 FI Automatic 4×4 earned the Vehicle of the Year Golden Bullseye Award for 2008. Congratulations to Yamaha!”
The 2008 Rhino 700 FI Auto 4×4 comes with a 686cc liquid/oil cooled, four-stroke engine, electronic fuel injection, fully automatic Ultramatic® transmission with dual-range drive and reverse, industry-exclusive three-position On-Command® in/out 4WD and fully independent four-wheel suspension. The Rhino’s automotive type cab and controls allow both driver and passenger to enjoy the outdoors together in a tough, durable and dependable ride.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.
SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.
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