In 2003, Yamaha introduced the Rhino 660 – the company’s first Side-by-Side (SxS) vehicle – creating a new category of recreational vehicles. Since the Rhino’s inception, many other manufactures have released a version of recreational SxS vehicles and yet the Yamaha Rhino remains the most popular, best-selling SxS on the market and has been shown to be the best in its class with many industry and press awards to its credit.
To bring such a vehicle to the market took years and years of development. Thousands of hours of testing and evaluation were conducted to ensure the safety of the Rhino before it was ever released.
Since the product was introduced in 2003 it has seen phenomenal growth with very few incidents. Yamaha is deeply saddened if anyone gets hurt using one of our motorsports products, but the reality is that the Rhino has a proven track record as a safe, reliable off-road vehicle. More than 99 percent of owners have enjoyed the Rhino without reported incidents.
Recently, however, a few people have questioned whether the Rhino is safe because of misinformation that has been widely disseminated by plaintiff attorneys. This misinformation, and the law suits for which the advertisements are meant to solicit and support, are based on a very small percentage of users who have had incidents — almost entirely through the misuse of the product (not wearing helmets or seatbelts, not following age or size recommendations, or even operating the vehicle under the influence of alcohol or drugs). Plaintiff attorneys have paid large sums of money in advertising on Web sites, on billboards, and on television targeting the Rhino and making outrageous claims. They have tried to taint its image, but they cannot argue with the facts.
This Web site is designed to provide you with the truth about Rhino. This is your best source for information that can help answer any questions you may have about the Rhino, the company, the 2009 Consumer Product Safety Commission (CPSC) announcement (this was not a recall) and current litigation. We also outline the safety recommendations that Yamaha provides to each customer in the owners’ manuals and on-product warning labels.
Yamaha stands firmly behind the Rhino as a safe, reliable off-road vehicle, and we know that there are thousands of responsible riders across the country that use the Rhino every day safely and as intended. The inappropriate attacks by profit-seeking attorneys will damage the entire industry if we don’t stand up together. We thank our customers and fans for their support and welcome your feedback.
If you’re looking to purchase a Rhino and/or need more specific product information, please check out www.yamahaoutdoors.com.
*Please note: All images and/or video of the Rhino SxS vehicle featured on this site may have been taken prior to the March 31, 2009, voluntary repair program announcement.